Clive Chafer has been in the naming business since 1987, almost at its birth. He has worked for two major naming and branding consultancies during that time, before becoming a freelance namer and founding Namebrand. His naming career began with Placek & Associates (now Lexicon Branding), where he became the company’s first full-time creative associate as well as Marketing Director. In 1998 he moved to Master-McNeil in Berkeley, California (www.naming.com), where he advanced to Creative Director, a position he held from 2002 to 2006. He has subsequently done freelance work for companies such as Catchword in Oakland, before establishing Namebrand with Bradley Charbonneau in 2008. Among his clients during the past 20+ years are Apple Computer, Intel, Subaru, Coors, Buick, Procter & Gamble, Volkswagen and Charles Schwab. Successful product names developed include PowerBook for Apple, Eos for Volkswagen, Zima for Coors and Outback for Subaru; corporate names include PayPal and Conexant. Clive is a linguist who is fluent in French, and competent in Russian, Spanish and German, as well as Latin.